Creating a favourable environment for those who struggle is the mission and goal of developing high calibre people. Within the team, we promote a simple way of being, focusing on tasks, simplifying relationships, and directing our thoughts and energies towards how to succeed. We promote pragmatism, hard work, endeavour and innovation. We celebrate those who work hard, judge heroes by their achievements and determine success or failure by their performance.

The company's resources, opportunities and value distribution system will be further tilted in favour of hardworking and contributing individuals